How to Create and Use Coupons on Lovecraftify

Coupons are a simple but powerful tool that helps sellers attract buyers, increase conversion rates, and encourage repeat purchases. This guide is written for beginners and explains everything you need to know about creating and using coupons on Lovecraftify.

1. Where to Create a Coupon

From your Seller Dashboard, go to Marketing → Coupons, then click Create Coupon.

2. Understanding Each Coupon Field

Coupon Code

This is the code buyers enter at checkout. Choose a short, clear, and easy-to-remember code such as WELCOME10 or THANKYOU5.

Discount Type

Choose how the discount is applied:

• Percentage discount – reduces the order total by a percentage.
• Fixed amount discount – subtracts a fixed amount from the order.

Coupon Amount

Set the value of the discount. For example, enter 10 for 10% off, or a fixed currency amount depending on the discount type.

Expiration Date

The date after which the coupon can no longer be used. Setting an expiration date helps create urgency and prevents outdated promotions.

Usage Limits

You can limit how many times the coupon can be used in total or per customer. This is useful for controlling promotional costs.

3. Public vs Private Coupons

Show on Store (Public Coupon)

When you enable Show on Store, the coupon becomes public and is displayed directly on your store page.

Public coupons are visible to all visitors and are ideal for:

• Seasonal promotions
• Store launches
• Holiday sales

Private Coupons

If Show on Store is NOT enabled, the coupon remains private. It will not appear on your store page.

Private coupons are commonly used when you want to:

• Send a discount code to a specific customer
• Resolve a customer service issue
• Reward loyal or repeat buyers

4. Best Practices for New Sellers

• Start with small discounts to test performance.
• Use expiration dates to create urgency.
• Avoid running too many coupons at the same time.
• Use private coupons for customer support situations.